IBM’in eski Logoları

Bir logo, şirketin bayrağı gibidir. Bir harf, bir sembol, bir renk, bir şekil ülkenin kimliğini ifade ederken, bir logo ise şirketin karakterini sergilemesine yardımcı olur. Belli bir süreden sonra etkili logolar şirket ile özdeşleşir ve o logo görüldüğü anda şirket profili göz önüne gelir. İlk aklıma gelen örneği sizinle paylaşmak istiyorum. Ben nerede bir sarı kalem görsem aklıma “http://marro.ws” geliyor. Fakat bir logo yaratmak ve insanların kafasına kazımak oldukça güçtür. Bu konuda Türkiye’de en başarılı pazarlama politikalarını yürüten Turkcell‘in gelişim süreçlerini hepimiz yaşadık.  Jinglelar yazıldı, reklamlar çekildi,250 kontur alana turkcell karıncası hediye edildi, şenliklerde karınca kulakları olan şapkalar dağıtıldı, tüm turkcell bayilerine büyük boy turkcell karıncaları kondu, ragga oktay türkcell şarkıları yaptı ve cocuklara turkcell kıyafetleri giydirildi. Ama sonuçta herkese benimsetmeyi başardılar. Belli bir süreden sonra o marka ile özdeşleşmiş olur ve milyonlar o sembolü gördüğü anda akıllarda o marka canlanır. Markalarda benimsenmiş simge/logo üzerinden iletişime geçmeyi tercih ederler.

IBM’de yıllar içinde bir çok logo değiştirmiştir. Aşağıda logolar ile hikayeleri yer almaktadır.

The International Time Recording Company (ITR) began as the Bundy Manufacturing Company in Auburn, New York. ITR’s main product line were mechanical time recorders invented and patented by Willard L. Bundy in 1888.

ITR time recorder

ITR was later merged into the Computing-Tabulating-Recording Company — the forerunner of IBM — in 1911.

Computing Scale Company

(1891-1914)

In 1891, Edward Canby and Orange O. Ozias, two businessmen from Dayton, Ohio, purchased the patents for the newly invented computing scale and incorporated the Computing Scale Company for the production of commercial scales

Computing Scale Company scale

Computing-Tabulating-Recording

Company (1911-1924)

In 1911, financier Charles R. Flint directed the merger of the International Time Recording Company, the Computing Scale Company and the Tabulating Machine Company to form the Computing-Tabulating-Recording Company (CTR). In 1914 Thomas J. Watson, Sr., was named general manager of CTR. Watson emphasized research and engineering, and introduced into the company his famous motto “THINK.”

International Business Machines

(1924-1946)

In 1924, the Computing-Tabulating-Recording Company adopted the name International Business Machines Corporation. The ornate, rococo letters that formed the “CTR” logo were replaced by the words “Business Machines” in more contemporary sans-sarif type, and in a form intended to suggest a globe, girdled by the word “International.”

Assembling a key punch machine

IBM in transition

(1947-1956)

IBM borrowed on the equities in its brand image and reputation to help carry it through a difficult transition from the punched-card tabulating business to computers. It began with a change to the logotype, the first in 22 years. The new logo appeared on the masthead of the January 1, 1947 issue of Business Machines with surprisingly little fanfare. The familiar “globe” was replaced with the simple letters “IBM” in a typeface called Beton Bold.

Transition logo

IBM continuity

(1956-1972)

In May 1956, shortly before he died, Thomas J. Watson, Sr., presided over the official installation of his son as IBM’s chief executive. Tom Watson, Jr. moved quickly, using both actions and symbols to signify a new era. The first visible expression was a relatively subtle change in the company’s logotype subtle, in part, to communicate that any changes would come within an overall continuity. Created by noted graphic designer Paul Rand, the new logotype replaced the former Beton Bold typography with City Medium, as the letters “IBM” took on a more solid, grounded and balanced appearance.

Continuity logo examples

IBM international recognition

(1972- )

In 1972, the company introduced a new version of the logotype. Designed by Paul Rand, horizontal stripes now replaced the solid letters to suggest “speed and dynamism.” In the intervening quarter-century, the basic design has remained constant, one of the most recognized logotypes in the world, and a design that has been widely imitated by others.

	Eight-bar IBM logo appears on a System/370
	IBM AS/400 midrange computer wears the eight-bar logo Bazı markaların logo değişimleri ve yorumlarını okumak için bu linki size öneririm. http://www.egitisim-blog.com/logonun-markalar-icin-onemi/